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The history of the
company dates back to pre-independence days, almost a
century ago, when a highly dynamic personality of Sir
Syed Maratib Ali expanded his agri business into trading
and industrial partnerships. Soon after independence of
Pakistan in 1947, the business activities were further
diversified into industrialized operations of soap, ghee
and razor manufacturing sectors.
The razor manufacturing operations started in 1954 with
the brand name of Treet. Different other blades were
successfully added to the product mix with the passage of
time. Treet is one of the outstanding Pakistani
companies, achieving its place as one of the best 25
quoted industries on Karachi Stock Exchange. It is the
only razor manufacturing company in Pakistan catering to
shaving needs of its consumers. Its brands are as old as
history of Pakistan dominating the market due to tight
quality control measures being followed since long, which
were eventually translated into ISO-9002 certification.
The credit goes to the founding Chairman Syed Wajid Ali
an entrepreneur, Philanthropist and a patriot for his
unmatched direction that led the growth of company.
Today, Treet is very aggressive and competitive under its
young and dynamic team headed by Syed Shahid Ali,son of
Syed Wajid Ali. He inherits the drive to accept the
challenges created due to changing environments and
market conditions. He has kept himself abreast of future
trends, keeping the dynamism in the company.
The company has one motto:
TOTAL QUALITY MANAGEMENT
It is because of his vision and direction, the company
has expanded operations, with total assets of around 350
Million (June-December-2000) the local sales are 364
millions half year ending December 2000). Treet is also
exporting its brands to various countries in Far East,
Europe, South Africa etc, contributing a significant
share of foreign exchange to the national exchequer.
Treet employees 700 people with factories in Hyderabad
and Lahore. Its renewed brands Treet and Trig are market
leaders in double edge blades category while in bonded
shaving systems, Swift-II and Trim-II XL enjoy handsome
market share. Treet has one of the strongest sales
network in Pakistan covering 350 towns
nationwide. Appreciation of Treet's Quality went across
the frontiers of Pakistan. This helped Treet in setting
of higher targets and in pursuit of even advanced
challenges. Major customers include China, Korea,
Germany, Italy, Uk, Spain, Poland, and 20 other
Countries. Exports are growing at a rapid pace and form
15% of the company's net sales. Treet continues to expand
its customer base in the export markets, and is looking
for new markets around the globe.
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